Meta has announced that ads in WhatsApp will be enabled in the EU next year at the earliest, and legal discussions are scheduled with the authorities.
Gabriel Dumitrache
IT&C knowledge
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WhatsApp will start showing ads in the Updates section, but they won't be enabled for users in the European Union until next year. The Irish Data Protection Commission has been informed by Meta of the delay and will discuss the legal aspects of implementing the ads. Although Meta says it will not collect personal data for targeting, it will use information from other platforms it owns, such as Facebook and Instagram.
Sources
Meta amână introducerea reclamelor pe WhatsApp în UE
WhatsApp amâna activarea reclamelor în Europa
WhatsApp amână afișarea de reclame pentru utilizatorii europeni
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Când vor fi lansate reclamele în WhatsApp pentru utilizatorii din UE. Autoritățile analizează aspectele legale
Meta va afișa reclame în Whatsapp de anul viitor
WhatsApp amână activarea reclamelor în Europa. Ce riscă Meta dacă încalcă regulile de protecția datelor
Europenii scapă de reclamele pe WhatsApp. Deocamdată
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