Google co-founder Sergey Brin gave a lesson on ambition and execution, using the example of Google Glass, in a recent discussion at Stanford University.

Sergey Brin acknowledged that Google launched the product too early, without being sufficiently prepared in terms of costs and usability. He admitted that his enthusiasm and ego made him believe that the launch would be a defining moment, similar to those of Steve Jobs. Google Glass, launched in 2013, was criticized for its uncomfortable design, privacy issues, and a high price of $1,500, which led to its withdrawal from the market in 2015. Now, after more than a decade, Google is preparing to return to the smart glasses market, collaborating with Warby Parker to develop a new generation of products. These will be more discreet and will integrate Android XR technology, allowing for natural voice interactions. Sergey Brin emphasizes that he has learned from past mistakes and that, although he has a bold vision, execution, timing, and humility are equally important.