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OpenAI announces that it will offer copyright holders 'more granular control' over character generation following the launch of the Sora 2 application.

Lara Maior
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6 October 2025, 05:49
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Sora 2, a video generation application, was launched last week in an invitation-only mode. The application allows users to generate short videos based on a text prompt. Before the launch of Sora 2, OpenAI informed talent agencies and studios that if they do not want their copyrighted material to be replicated by the video generator, they should choose not to participate. OpenAI's CEO, Sam Altman, stated that the company has been 'recording feedback' from users, rights holders, and other groups, and will make changes as a result.

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The Guardian EU
OpenAI promises more 'granular control' to copyright owners after Sora 2 generates videos of popular characters
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The Guardian EU
OpenAI launch of video app Sora plagued by violent and racist images: 'The guardrails are not real'

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