OpenAI launches a shopping assistant in ChatGPT, helping users find products online and generating revenue from sales.

OpenAI has announced the integration of a shopping assistant in ChatGPT, designed to help users find products for holidays. Users can describe what they are looking for, and the chatbot will search in online stores, asking for clarifications when necessary. The assistant is based on a variant of the GPT-5 model, specially trained for shopping, and will be activated automatically for shopping-related commands or manually through the + button in the app. This feature will be available on iPhone, iPad, and the web version of ChatGPT. OpenAI has established partnerships with various companies to sell products through ChatGPT, earning a percentage of sales.