European economy of applications in 2025: AI applications have led downloads while entertainment attracted the most revenue

The mobile applications market in Europe in 2025 shows a complex evolution. Utility applications, shopping, and those based on artificial intelligence (AI) lead to downloads, with ChatGPT having the most installations, followed by Temu. This suggests a widespread adoption of AI tools in daily life. Shopping applications, such as Shein and Lidl, dominate the download charts, and the creator economy continues to influence the number of installations. However, downloads do not always translate into active usage or revenue. TikTok, for example, is a leader in revenue, generating over 740 million euros, even though it ranks fourth in downloads. Regional differences are evident, with local applications in the UK and Turkey performing well. In conclusion, the applications market in Europe in 2025 shows a mature digital ecosystem, where monetization through subscriptions is essential, and success depends not only on the number of downloads but also on sustainable monetization architectures.