In 2023, less than 25% of companies in Romania (22.8%), Poland (23.2%) and Portugal (23.6%) used online advertising, according to Eurostat data. Across the European Union, 32.6% of companies used paid online advertising, with the highest percentages in Malta (60.4%), Finland (49.8%) and Cyprus (49.4%). The most popular methods include analytics of content views (76.8%) and the use of geographic information (44.3%). Behavioral advertising is used by 41.6% of companies investing in online advertising.
Sources
Latest News
20:51
A Romanian tourist was shot in the leg in a store in Quito, Ecuador, after opposing a robbery committed by an armed man
20:45
Begoña Gómez, the wife of Spanish Prime Minister Pedro Sánchez, will stand trial for influence peddling and misappropriation of funds
20:38
The Senate approved at least three additional days of leave for employees from single-parent families / The bill goes to the Chamber of Deputies, the deciding chamber
20:21
Fox News and three other American television networks withdraw from the group broadcasting Donald Trump’s activities, in solidarity with CNN
20:13
Barna Tanczos, after the farmers’ surprise visit: “Agriculture can no longer be sustainable with these prices”
See more news