In 2023, less than 25% of companies in Romania (22.8%), Poland (23.2%) and Portugal (23.6%) used online advertising, according to Eurostat data. Across the European Union, 32.6% of companies used paid online advertising, with the highest percentages in Malta (60.4%), Finland (49.8%) and Cyprus (49.4%). The most popular methods include analytics of content views (76.8%) and the use of geographic information (44.3%). Behavioral advertising is used by 41.6% of companies investing in online advertising.
Sources
Latest News
17:21
Diana Șoșoacă criticizes DIICOT after searches at Călin Georgescu’s home and offers him legal support
17:20
Friedrich Merz: The coalition government with the Social Democrats will continue to ensure Germany’s “democratic future”
17:07
Mircea Abrudean: Siegfried Mureșan will present the governing program in Parliament on Tuesday / “He will not take a step back”
17:07
Donald Trump claims that Russia has lost control of the diesel industry due to Ukrainian attacks on refineries
16:59
Nicuşor Dan met in New York with former United States ambassadors to Romania
See more news