Less than 25% of companies in Romania, Poland and Portugal used online advertising in 2023, while the EU average is 32.6%.
Delia Niculescu
International
foto:pexels
Always see our news on Google
In 2023, less than 25% of companies in Romania (22.8%), Poland (23.2%) and Portugal (23.6%) used online advertising, according to Eurostat data. Across the European Union, 32.6% of companies used paid online advertising, with the highest percentages in Malta (60.4%), Finland (49.8%) and Cyprus (49.4%). The most popular methods include analytics of content views (76.8%) and the use of geographic information (44.3%). Behavioral advertising is used by 41.6% of companies investing in online advertising.
Sources
Latest News
16:55
Turkey proposes to Ukraine and Russia a protocol aimed at ending attacks on commercial vessels in the Black Sea
16:50
CNAIR announces that the Momaia Tunnel is nearly completed, and traffic on the Tigveni–Curtea de Argeș section could be opened this year
16:48
The Commission challenges the €1 billion in cuts requested by the Council in the EU’s 2027 budget, including reductions to research and Erasmus+
16:47
Nicușor Dan participates in the Carpathian summit in Ukraine and supports regional cooperation, investment, and the protection of natural heritage
16:43
Bolt and Lucid announce a partnership to develop a fleet of autonomous robotaxis in Europe
See more news
NEWS ON THE SAME TOPICS
Current Affairs
Eurostat: Romanians check online information the least / Only 18.2% look for sources to confirm the veracity of the content
International
One in four Europeans buy tickets online, and Romania has the second lowest share in the EU.
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
