Less than 25% of companies in Romania, Poland and Portugal used online advertising in 2023, while the EU average is 32.6%.
Delia Niculescu
International
foto:pexels
Always see our news on Google
In 2023, less than 25% of companies in Romania (22.8%), Poland (23.2%) and Portugal (23.6%) used online advertising, according to Eurostat data. Across the European Union, 32.6% of companies used paid online advertising, with the highest percentages in Malta (60.4%), Finland (49.8%) and Cyprus (49.4%). The most popular methods include analytics of content views (76.8%) and the use of geographic information (44.3%). Behavioral advertising is used by 41.6% of companies investing in online advertising.
Sources
Latest News
00:05
Universitatea Craiova defeated Egnatia 2-0 / The Oltenians have reached seven points in the Conference League
22:51
Luca Niculescu asks the state to tighten its belt before introducing new taxes
22:34
Minister of Development, Alexandru Stoica, clarifies the rules for enclosed balconies without a permit: the double tax does not apply
22:19
Luca Niculescu announces that Romania has practically completed the OECD accession process, with benefits for investment and jobs
22:02
Prime Minister Luca Niculescu confirms pension increases in 2027: “There will be an increase”
See more news
NEWS ON THE SAME TOPICS
Current Affairs
Eurostat: Romanians check online information the least / Only 18.2% look for sources to confirm the veracity of the content
Current Affairs
Romania ranks last in the EU in AI adoption. Only 5.2% of companies use this technology
.webp)
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
