Trendyol, Baykar, ADQ and Ant International are collaborating to launch a digital financial services platform in Turkey, targeting individuals and small businesses.

The four entities have signed a memorandum of understanding to explore the creation of a digital financial services platform that will offer digital payments, loans, deposits, investments and insurance. The project will integrate Trendyol's e-commerce infrastructure with Baykar's artificial intelligence and cybersecurity technologies, with the aim of supporting individuals and small businesses. The initiative highlights the growth potential of Turkey's fintech sector, benefiting from a digitally active population. The investment amount was not specified.