France: LIDL sold a bottle of rosé wine for one euro cent, sparking outrage among local producers and quickly retracting the offer, citing a labeling error.

LIDL generated controversy after selling a bottle of rosé wine at the incredible price of one cent, the initial price being 2.99 euros. The offer was part of the 'Flash Offers' campaign, but it left customers confused and local wine producers furious. The latter considered that such a discount is unfair and affects the industry.

In response to the negative reactions, LIDL quickly removed the wine from the shelves, explaining that it was a labeling error and that no bottle was sold at the displayed price. Criticism from local producers continued, highlighting the negative impact of these sales strategies on the market.