Tuesday 15:29

France: LIDL sold a bottle of rosé wine for one euro cent, sparking outrage among local producers and quickly retracting the offer, citing a labeling error.

Sanziana Georgescu

International

sursa foto: unsplash.com

LIDL generated controversy after selling a bottle of rosé wine at the incredible price of one cent, the initial price being 2.99 euros. The offer was part of the 'Flash Offers' campaign, but it left customers confused and local wine producers furious. The latter considered that such a discount is unfair and affects the industry.

In response to the negative reactions, LIDL quickly removed the wine from the shelves, explaining that it was a labeling error and that no bottle was sold at the displayed price. Criticism from local producers continued, highlighting the negative impact of these sales strategies on the market.

Sources

Romania TV

LIDL și-a pus producătorii locali în cap după ce a vândut o sticlă de vin cu un eurocent. Oferta i-a nedumerit și pe clienți: ”Nu înțeleg cum pot vinde la prețul ăsta”

Libertatea

O sticlă de vin vândută cu doar un eurocent la Lidl stârnește controverse în Franța

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France Lidl rosé wine local producers

France: LIDL sold a bottle of rosé wine for one euro cent, sparking outrage among local producers and quickly retracting the offer, citing a labeling error.

Sources

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