The electric Ferrari Luce model was sold for 40 million dollars at a charity auction, setting a record for the most expensive new car.

The first fully electric vehicle from Ferrari, the Luce model, was sold for 40 million dollars at a charity auction organized by Sotheby’s, setting a record for the most expensive new car ever sold. The auction took place during Monterey Car Week in California, and the proceeds will be donated to the Ferrari Foundation for educational programs.

The Luce model, inscribed with 'Number 0', was presented as a unique opportunity, featuring a semi-gloss finish and custom components. The auction started at 640,000 dollars, in the context of Ferrari recently launching this electric model, despite market skepticism and negative reactions regarding its aesthetics. Ferrari's CEO, Benedetto Vigna, emphasized that the Luce model meets customer needs and will attract new buyers. Ferrari's shares have risen by nearly 12% since the beginning of the year, and the company has raised its financial estimates for the current year due to demand for customization.