Romanians choose Bulgaria for vacations and Bulgarian tourism is expected to grow by 6% in summer 2025, despite global challenges.

Director of the Institute for Tourism Analysis and Evaluation Rumen Draganov said that inflation does not affect demand and global events do not have a significant impact on Bulgarian tourism. An estimated 13.7 million foreign visitors are expected this year, with prices unchanged from last year, which contributes to the success of Bulgarian tourism in international markets.