Bible sales in Great Britain have increased by 134% compared to 2019, reaching a record of £6.3 million in 2025, driven by the growing interest of young people in spirituality.

<p>Bible sales in Great Britain have recorded a significant increase, reaching a record level in 2025, with a growth of 134% compared to 2019, according to industry research. Last year, total sales were £6.3 million, with increased interest from young people seeking spirituality. Booksellers observe that many of these readers do not have a Christian background and are attracted by influencers on social media, such as Jordan Peterson. Additionally, research suggests that religion is one of the fastest-growing genres of non-fiction, with an 11% increase in 2025. Church attendance has risen by 50% since 2018, especially among young people. This countercultural trend suggests a greater openness to faith, in the context of global social and political changes. Although Christian nationalism has become a political theme, the increase in Bible sales began before this rhetoric.