An 850-gram white truffle was sold at auction in Alba for €100,000 to a buyer from Hong Kong

An 850-gram white truffle was sold at auction on Sunday for €100,000 to a buyer from Hong Kong, at the 27th edition of the world auction held in the town of Alba, near Turin, in Italy’s Piedmont region.

A second lot, a 300-gram truffle, was sold for €14,000 to a local entrepreneur after the first buyer, who had offered €12,000, changed his mind.

Organizers announced that this year’s auction had a more pronounced international character, with four new locations and nine connected cities, including Brasília, London, Macao and Vilnius. Hong Kong, Bangkok and Vienna were among the cities that traditionally took part.

The truffle season was affected by drought, but recent rains have improved prospects for the end of the year. The funds raised will go toward charitable projects in Italy and abroad. Since 1999, the auctions have financed initiatives worth approximately €7.2 million.

In 2025, the auction raised €502,000 after a 1,009-gram truffle was sold for €110,000. The Alba white truffle, scientifically known as Tuber magnatum Pico, is considered one of the most valuable mushrooms in the world.