Tesla has begun sending some customers invitations to purchase the Cybercab model for personal use, marking a new step in the company’s strategy to make autonomous driving a central part of its business. The announcement was made on the X platform, while expanding sales depends on regulatory approvals.
The vehicle has two seats, a gold-colored body and butterfly doors. The announced price is $29,990, plus a $299 monthly subscription for autonomous driving features. Elon Musk criticized the subscription’s price, saying it should be close to the combined cost of the Full Self-Driving and connectivity services, estimated at approximately $115 per month.
Tesla intends to begin selling the Cybercab to the general public by the end of 2026, according to Vice President Lars Moravy. The company’s artificial intelligence chief, Ashok Elluswamy, says the vehicle will be able to operate without human supervision in the same areas where the company runs robotaxi services.
Tesla launched its unsupervised autonomous taxi service in Austin, Texas, in June 2025. Operations were later expanded to Dallas and Houston in April 2026, and to Miami in July 2026. However, Cybercab availability will depend on obtaining the necessary authorizations in each area.
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