Over 40 international brands are expected to enter the Romanian market between 2020 and 2025, mostly in fashion and food.
Raluca Ioana Draghici
Economy
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Cushman & Wakefield Echinox analysis shows that Romania is becoming an attractive destination for international brands, with over 40 new retailers entering the market between 2020 and 2025. These brands, with global revenues of more than €80 billion, have mostly chosen shopping centers in Bucharest to launch. Most entries come from sectors such as apparel (26%), food & beverage (17%) and cosmetics (12%). In addition, the expansion of retail infrastructure is facilitating this trend, with most retailers preferring to open their own stores, reflecting confidence in the potential of the Romanian market.
Sources
Cushman & Wakefield Echinox: România, destinație strategică pentru retailul internațional: peste 40 de retaileri noi au intrat pe piața locală în perioada 2020–2025
Brandurile de retail vin în România. Raport: Peste 40 de branduri noi au intrat pe piața locală în perioada 2020–2025
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