Nike announces reduced reliance on Chinese manufacturing amid new trade tariffs and optimizes its sourcing strategy.

Nike will significantly decrease production from China for the US market in response to new trade tariffs imposed by the Trump administration. Around 16% of Nike footwear sold in the US comes from China, but this will fall to single-digit figures by May 2026. The company will redistribute production to other countries and evaluate cost cuts at the corporate level. Although sales fell 12% in the fourth quarter, financial results beat expectations, and Nike expects a moderate revenue decline in the fiscal first quarter. Challenges in China remain significant, but analysts expect Nike will not lose significant market share.