Google has risen to number 1 in the Global 100 ranking of company value, with a value of 1.5 trillion dollars. Chinese brands have increased, on average, by 32%.

Google has been ranked number 1 in the Top 100 global brand value, according to the Kantar BrandZ analysis, with a value of 1.5 trillion dollars, marking a 57% increase compared to last year. This marks the first time since 2018 that Google becomes the leader, ending Apple's dominance, which now occupies the 2nd place with 1.4 trillion dollars. Three brands have surpassed the one trillion dollar threshold for the first time: Google, Microsoft (3rd place, 1.1 trillion dollars) and Amazon (4th place, 1 trillion dollars). Chinese brands have shown notable performance, with Agricultural Bank of China and Alibaba recording significant growth. In Europe, brands have grown on average by 14%, with Zara becoming the most valuable clothing brand, surpassing Nike. Kantar BrandZ combines financial data with research to assess brand equity globally.