NYT: Trump Organization wants to enter the real estate market in Romania, through a luxury apartment and golf course project on the outskirts of Cluj.

The Trump family company aims to relaunch a previously stalled real estate project marked by corruption suspicions, planning to license its name for a luxury residential complex and golf facilities in Transylvania, a region symbolically associated with the figure of Dracula and tourism. New York Times highlights, in context, the contrast between Trump's luxury brand and the social reality of the area, where informal Roma communities live next to the landfill, in toxic conditions. The project is set to be developed on the outskirts of Cluj, in the Pata Rât area, next to one of the largest waste dumps in the region and a former medical waste landfill.

The project is placed by NYT in the context of the accelerated global expansion of the Trump brand during his second presidential term, after the company had formally abandoned new foreign ventures during his first term. Journalists note that, in recent years, the Trump Organization has pocketed tens of millions of dollars from international licensing of the name, with new projects announced especially in Golf, as well as from initiatives related to cryptocurrencies, Romania being a new example of this strategy to monetize political function through real estate projects with controversial stakes.