Ploom AURA, the advanced JTI device for heating tobacco, was launched in Romania, highlighting the importance of the country in the company's global strategy.
Lara Maior
Current Affairs
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Ploom AURA, the most advanced device for heating tobacco in JTI's portfolio, has been launched in Romania, highlighting the country's important role in the company's growth strategy in the reduced-risk products segment. JTI aims for revenues from RRP to increase by 2.5 times by 2026, and Ploom AURA is essential in this transformation. The device offers a premium sensory experience, aimed at adult consumers seeking alternatives to traditional cigarettes. With a compact design and Smart HeatFlow™ technology, Ploom AURA enhances the flavor of tobacco, providing discreet and intuitive use. Romania, with a strong presence of JTI, is an important operational hub, also having a global IT hub that supports the company's activities internationally. The launch of Ploom AURA in Romania reflects the growing interest in nicotine alternatives and JTI's commitment to meeting consumer needs. THE PRODUCT IS NOT WITHOUT RISKS AND CAUSES ADDICTION. 18+ INTENDED FOR EXISTING ADULT CONSUMERS OF NICOTINE PRODUCTS.
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