European Commission approves €4 million in funding for two Romanian programs to promote agri-food products

The European Commission has approved funding for two Romanian programs promoting agri-food products, with a total value of approximately €4 million, the Ministry of Agriculture and Rural Development announced on Monday. The funding will be granted after the grant agreements are signed, as part of the 2026 “Enjoy, it’s from Europe” campaign.

Romania submitted five projects, two of which were selected directly for funding. The other three were placed on the reserve list and could receive funding if an additional budget becomes available.

One of the programs targets the promotion of products in markets outside the European Union, particularly in Japan and Thailand. The campaigns will promote sea buckthorn-based products, such as juices, nectar, oil, dried or ground organic sea buckthorn, and combinations with collagen or ginseng, as well as apilarnil.

The second program will promote chicken products in France, Germany and Romania. The initiatives support the objectives of the European Green Deal, the “Farm to Fork” strategy and the Common Agricultural Policy, with a focus on sustainability, organic farming and a balanced diet.