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The Red Cross has taken legal action against Salvamont for the use of the red cross symbol in its logo.

Gabriel Dumitrache
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4 May 2026, 12:42
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Current Affairs
Foto: facebook.com/romania.salvamont
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The National Red Cross Society of Romania has initiated a lawsuit to annul the 'Salvamont' trademark, causing a conflict with the public mountain rescue service. Representatives of Salvamont assert that their logo, with distinct graphic elements, cannot be confused with the emblem of the Red Cross, having a triangular shape and integrating the 'cross/plus' symbol into a visual ensemble with a mountain and sky. The Red Cross argues that the 'red cross' symbol in the Salvamont logo dominates the image, generating confusion. The dispute began in the autumn of 2024, when the Red Cross notified Salvamont, and in the absence of an amicable solution, decided to take the matter to court.

Salvamont rejects the accusations and emphasizes that the trademark is legally protected, being registered until 2031. Any potential change in visual identity would involve high costs and a lengthy process. In parallel, Salvamont has launched a competition for a possible new logo, maintaining the current identity elements. Public reactions reflect regret regarding this dispute.

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G4Media
Crucea Roșie vs. Salvamont: conflict în instanță pentru siglă; 82% dintre salvatori sunt voluntari
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Conflict între Crucea Roșie și Salvamont, privind uutilizarea simbolului „cruce roșie” în cadrul siglei Salvamont România
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Salvamont România, despre demersul Crucii Roşii din România de anulare în instanţă a siglei oficiale Salvamont: „Profundă dezamăgire. Vom continua toate demersurile legale pentru apărarea siglei sale oficiale” / Ce ar presupune o schimbare a mărcii

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