The campaign, carried out in partnership with customs authorities and the police in Romania and Moldova, aims to inform the public about the impact of smuggling on the economy and community safety. The message is promoted through various media channels and aims to reduce the black market for cigarettes, which has reached a record of 11.9%. Authorities have confiscated millions of cigarettes and dismantled criminal groups, highlighting the importance of collaboration between the public and private sectors to combat this phenomenon.
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