Tinder introduces the Double Date feature, which allows users to browse together in groups, reducing online dating anxiety.
Gabriel Dumitrache
Arts & Lifestyle
Rüdiger Wölk / imago stock&people / Profimedia
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Tinder's Double Date feature allows users to pair up with friends, facilitating group dates based on shared preferences. It has been tested in Latin America, Spain and Nordic countries with promising results in increasing interactions. Users under 29 showed increased interest, with a 25% increase in messages sent. The launch comes amid a decline in paying subscribers to Match Group, the parent company of Tinder. Studies suggest group dating helps reduce anxiety for young people.
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