The continuation of the movie "The Devil Wears Prada", released 20 years after the original, had an impressive debut, generating 77 million USD in the USA and Canada and 156.6 million USD internationally. The film, which opened in 4,150 locations, was primarily watched by women, who made up 76% of the audience. Critics had mixed opinions, but most viewers stated that they would recommend the film. With a production budget of 100 million USD, the sequel reunites Anne Hathaway and Meryl Streep, continuing the story from the fictional magazine "Runway". The film also benefited from a global promotional campaign with appearances by the actors in cities like Tokyo and New York.
Despite competition from Michael Jackson's biopic, which earned 54 million USD in its second weekend, "The Devil Wears Prada 2" demonstrated that it can attract audiences, having a better debut than many Marvel films from previous years. This period marks the beginning of the summer movie season, which is crucial for the annual box office, and the current trend shows that audiences prefer escapist entertainment. The annual box office is 14% higher than last year, with ticket sales of approximately 2.8 billion USD to date.
Despite competition from Michael Jackson's biopic, which earned 54 million USD in its second weekend, "The Devil Wears Prada 2" demonstrated that it can attract audiences, having a better debut than many Marvel films from previous years. This period marks the beginning of the summer movie season, which is crucial for the annual box office, and the current trend shows that audiences prefer escapist entertainment. The annual box office is 14% higher than last year, with ticket sales of approximately 2.8 billion USD to date.
Sources
'The Devil Wears Prada' struts to first place with $77 million debut
The Devil Wears Prada 2 struts to stunning $233m opening weekend at box office
Diavolul se îmbracă de la Prada 2 debutează pe primul loc în box office, cu 77 de milioane de dolari în primul week-end
Diavolul se îmbracă de la Prada 2 debutează pe primul loc în box office, cu 77 de milioane de dolari în primul weekend
Box office: „Diavolul se îmbracă de la Prada 2”, debut cu încasări de 77 de milioane de dolari pe piaţa internă şi 233 de milioane de dolari la nivel mondial/ VIDEO
Box office: "Diavolul se îmbracă de la Prada 2"
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