Google will test restricting cookies to 1% of Chrome users, with a view to removing them completely by the end of the year.

User7

Google's planned changes will affect the way online advertising records user activity, among the biggest in the industry's history. Despite Google's efforts to replace cookies, the advertising industry says it is not ready for the change.

Sources

Ziarul Financiar

WSJ: Google s-a hotărât să ucidă definitiv cookie-urile, însă advertiserii nu sunt încă pregătiţi. Gigantul de căutare plănuieşte să elimine începând cu săptămâna aceasta o tehnologie esenţială pentru industria de publicitate digitală

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Google will test restricting cookies to 1% of Chrome users, with a view to removing them completely by the end of the year.

Sources

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