Hellen’s Rock appoints Jurica Novak as Chairman of the Board

Hellen’s Rock, the investment vehicle founded by entrepreneur Sacha Dragic, has announced the appointment of Jurica Novak as Chairman of the Board of Directors, effective immediately. Novak will be responsible for Hellen’s Rock, DCraig, and the other investments included in the family office structure.

The new chairman will lead the entity’s governance, act as the founder’s chief strategic adviser, and collaborate with the management teams of the investment projects and portfolio companies.

At the same time, Jurica Novak will serve as an observer on the Board of Directors of Super Technologies, the company within the Superbet group. The role will allow him to directly monitor the development of the investments and support strategic coordination among Sacha Dragic’s investment structures.

Novak held leadership positions for more than 20 years at the international consulting firm McKinsey & Company, including in Romania. His experience in strategy, organizational transformation, and business development is presented by Hellen’s Rock as a central reason for the new appointment.

The appointment comes as Hellen’s Rock expands its investment activity and seeks more structured governance for its portfolio. In the materials cited, the company did not disclose financial details regarding the new chairman’s compensation or the quantitative objectives he has undertaken.