YouTube has announced the launch of Open Call, a tool that makes it easier for brands to connect with creators to produce sponsored content
Lara Maior
IT&C knowledge
Photo by Noam Galai/Getty Images
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Open Call is part of YouTube BrandConnect and aims to simplify the process of connecting brands with creators in the YouTube Partner Program. Through Open Call, brands can request sponsored content from creators, who can respond with a video that can be integrated into the campaign.
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