17 June 13:42

YouTube has announced the launch of Open Call, a tool that makes it easier for brands to connect with creators to produce sponsored content

Lara Maior

IT&C knowledge

Photo by Noam Galai/Getty Images

Open Call is part of YouTube BrandConnect and aims to simplify the process of connecting brands with creators in the YouTube Partner Program. Through Open Call, brands can request sponsored content from creators, who can respond with a video that can be integrated into the campaign.

Sources

Hollywood Reporter

YouTube Aims to Democratize Branded Content Just Like It Did With Videos

Variety

YouTube Launches ‘Open Call,’ a New Way for Marketers to Solicit Branded Content From Creators

Personalized news feed, AI-powered search, and notifications in a more interactive experience.

youtube program

YouTube has announced the launch of Open Call, a tool that makes it easier for brands to connect with creators to produce sponsored content

Sources

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