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181 new news items in the last 24 hours
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IT&C knowledge

Google will test restricting cookies to 1% of Chrome users, with a view to removing them completely by the end of the year.

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5 January 2024, 08:56
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Always see our news on Google

Google's planned changes will affect the way online advertising records user activity, among the biggest in the industry's history. Despite Google's efforts to replace cookies, the advertising industry says it is not ready for the change.

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WSJ: Google s-a hotărât să ucidă definitiv cookie-urile, însă advertiserii nu sunt încă pregătiţi. Gigantul de căutare plănuieşte să elimine începând cu săptămâna aceasta o tehnologie esenţială pentru industria de publicitate digitală

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NEWS ON THE SAME TOPICS

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Current Affairs
Google changes search results in Europe / Real-time prices could disappear from some listings
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IT&C knowledge
Google is changing its spam content policy in the EU, eliminating downgrades for news sites.
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International
A Bruegel study argues that online consent banners do not provide users with a truly informed choice.
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International
Israeli digital advertising agency Discover-Tech accused of using online advertisements for tracking and access to devices
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International
The European Commission is preparing a new law to protect consumers in the European Union, through which it wants to ban ten manipulative practices used by websites and applications
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Editorials and opinions

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