171 new news items in the last 24 hours

5 January 08:56

IT&C knowledge

Google will test restricting cookies to 1% of Chrome users, with a view to removing them completely by the end of the year.

User7

Google's planned changes will affect the way online advertising records user activity, among the biggest in the industry's history. Despite Google's efforts to replace cookies, the advertising industry says it is not ready for the change.

Sources

Ziarul Financiar

WSJ: Google s-a hotărât să ucidă definitiv cookie-urile, însă advertiserii nu sunt încă pregătiţi. Gigantul de căutare plănuieşte să elimine începând cu săptămâna aceasta o tehnologie esenţială pentru industria de publicitate digitală

ȘTIRI PE ACELEAȘI SUBIECTE

IT&C knowledge

Google announces the withdrawal of the Privacy Sandbox technology due to low adoption, while promising at the same time to improve user privacy.

International

Meta will allow users in the EU to share less personal data for personalized ads, starting from January 2026

IT&C knowledge

Meta Platforms has obtained approval from European authorities for the 'pay or consent' model, avoiding daily fines.

International

The European Commission is investigating Google for disadvantaging news sites, suspecting a violation of the Digital Markets Act. The company risks significant fines.

IT&C knowledge

OpenAI has launched the Atlas browser, which integrates ChatGPT, a challenge to Google Chrome and which paves the way for AI-based search.

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Google cookie ban Online advertising Online advertising

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