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Google announces the withdrawal of the Privacy Sandbox technology due to low adoption, while promising at the same time to improve user privacy.

Ana-Maria Tapescu
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20 October 2025, 08:44
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IT&C knowledge
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Always see our news on Google

Google's Vice President, Anthony Chavez, stated that the Privacy Sandbox technology, launched in 2019 as a replacement for cookies in the Chrome browser, will be withdrawn due to low adoption. Although it initially promised to enhance user privacy by limiting third-party access to data, Google faced criticism from users and authorities who accused the company of a lack of transparency.

Despite the withdrawal of the Privacy Sandbox brand and technology, Google intends to use the lessons learned from this project to continue improving user privacy protection.

Sources

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Profit.ro
Google renunță la tehnologia care trebuia să înlocuiască cookie-urile
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Economedia
Google renunţă la Privacy Sandbox, tehnologia care trebuia să înlocuiască cookie-urile
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News.ro
Google renunţă la tehnologia care trebuia să înlocuiască cookie-urile

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