The Competition and Markets Authority in the United Kingdom has granted Google "strategic market status", allowing the regulation of its activities in search and advertising.

The Competition and Markets Authority (CMA) has stated that Google has 'strategic market status' in the search domain, which allows it to impose special regulations. It will consult on possible changes, including options for users to choose alternative search services and ensuring a fair ranking of results. Although it is not considered a violation, the CMA emphasizes the importance of promoting competition to stimulate the economy. Google has warned that these measures could affect innovation in the sector.