Spotify has signed a new deal with Joe Rogan for his podcast, involving a minimum guarantee and multi-platform distribution.
Raluca Niculae
International
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The new deal with Joe Rogan is estimated at $250 million over several years and includes a minimum upfront guarantee, plus an advertising revenue-sharing agreement. Spotify will sell ads for Rogan's podcast and distribute it across multiple platforms, abandoning the exclusive model. The deal reflects the changing economics of the podcasting industry.
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