2 February 19:29
Spotify has signed a new deal with Joe Rogan for his podcast, involving a minimum guarantee and multi-platform distribution.
Raluca Niculae

International
Foto: Unsplash
The new deal with Joe Rogan is estimated at $250 million over several years and includes a minimum upfront guarantee, plus an advertising revenue-sharing agreement. Spotify will sell ads for Rogan's podcast and distribute it across multiple platforms, abandoning the exclusive model. The deal reflects the changing economics of the podcasting industry.