AI-generated microdrama series are revolutionizing the entertainment industry in China.

Animated micro-series created with the help of artificial intelligence, featuring talking cats, have become extremely popular in China, attracting millions of views. These feline adventures are presented in short two-minute episodes, combining traditional entertainment formats with the scrollable style of social media. However, the entertainment industry in China has been shaken by this trend, with a 15% decrease in the time spent watching longer series.

The production of animated micro-series has reduced production costs by up to 90%, but the AI-based model faces difficulties. Regulations imposed by authorities require prior approval of new series, and excessive competition has led to a decrease in views for many of them. Additionally, viewers feel less attached to the characters in micro-series, which affects their loyalty. Tech giants like Alibaba are seeking solutions to adapt to this new reality, launching new productions to attract audiences.