Election Focus: Online reflection of key messages in Mircea Geoană's speech
"The Pledge for Romania: true change for a decade of national rebirth" is the title of the presidential program of the independent candidate Mircea Geoană, recently launched in public debate. How has this launch been reflected online, in the broader context of the pre-election campaign? With the help of data processed by NewsVibe, a platform for real-time analysis of online conversations, we identify recent trends in the online debate about Geoană and have the possibility to compare the impact of the various moments in which he was the protagonist.
In the last month, over 3800 mentions of the name Mircea Geoană have been registered in relevant online sources, generating an estimated total volume of 86 million views. The launch of the presidential program received rather less attention, with the moment with the highest accumulation of references to the independent candidate being the attack on the alleged links with Russia of a member of his team of supporters, with over 7 million estimated views. And his TV appearances in the first part of September generated more mentions (and an estimated reach of 6.7 million) than when he launched.
In terms of explicit mention of the Presidential program, there were just under 80 mentions, with a potential impact of around 2.4 million views. As can be seen from the graph, we do not notice an increase in mentions or visibility with this launch.
Grafic NewsVibe. Evolution in the number of mentions of Mircea Geoană and their total impact over the last month
Predominant sources
The top of web sources that made explicit references to Mircea Geoană's presidential program is dominated by news websites such as stiripesurse.ro, G4Media or ziare.com. Several local press sources also reflected the moment, among them Ziua de Vest, News Pascani or Jurnal de Arges. There are also Facebook pages from the area of the civic organization supporting Mircea Geoană - Romania Reborn Bihor, Romania Reborn UK or Romania Reborn-Galați.
Grafic NewsVibe. Top relevant online sources that covered Mircea Geoană's presidential program from October 05-09, 2024
Top keywords mentioned
Mircea Geoană addressed several central themes at the launch of his presidential program, which were also present in the web articles and Facebook posts that referred to it, among which the following stand out:
- the need for a new political model based on meritocracy, depoliticization of the public sector and promotion of performance;
- digitization of public services;
- registration of the country;
- budget predictability;
- the call for "national revival";
- declaration of education and health as national emergencies.
Mircea Geoană's program or launch, the terms "commitment", "NATO", "Romania", but also "Marcel Ciolacu" or "Diana Șoșoacă" - in addition to words or phrases referring to his quality as a candidate - were highlighted in articles and Facebook posts that mentioned his program or launch. Thus, the articles and posts have also contained references to the position she held at NATO until recently, but also to the wider presidential competition scene (marked in recent days by the CCR decision on Diana Șoșoaca's candidacy).
Graphic NewsVibe. Top entities mentioned in association with Mircea Geoană's presidential program, between October 05-09, 2024
Emoji and Hashtag
The most commonly used emoji in Facebook posts referring to Mircea Geoană's program are alert, appreciation and mobilization.
Grafic NewsVibe. Top emoji used on Facebook in conversations about Mircea Geoană's presidential program, between 05-09 October 2024
The most used hashtags refer to the candidate's name: #mirceageoană, #mirceageoanapresedinte; to formulas and program elements: #futuregeneration; to election timing: #presedinte, #candidaturi, #alegeriprezidentiale; but also to supporters, organizations and public figures: such as #romaniarenaste, but #politeanu - reference to the elected mayor of Ploiești, Mihai Polițeanu, who participated in the event.
Grafic NewsVibe. Top hashtags used on Facebook in conversations about Mircea Geoană's presidential program, between 05-09 October 2024
Local resources
The most relevant local web resources that wrote about the launch of Mircea Geoană's presidential program come mostly from counties in the West of the country, such as Timiș, Bihor or Cluj; from Argeș or Dâmbovița; but also from the East of Romania - Iași and Galați.
Grafic NewsVibe. Relevant local sources who mentioned Mircea Geoană's presidential program from October 05-09, 2024
The launch of Mircea Geoană's presidential program was reflected in various online sources, including both news sites and supporters' Facebook pages, but the number of mentions was not considerable, the momentum being overshadowed by the previous attack on the candidate.
The main themes of the program, such as meritocracy and digitization, were topics reflected in articles and posts that addressed the event in the current political context.*****Summary made with the help of a monitoring feed provided by NewsVibe Romania. The analysis, data and images presented were enhanced with Machine Learning and Artificial Intelligence tools.
