OpenAI charges approximately 60 dollars for 1,000 ad impressions in ChatGPT, a rate nearly three times higher than that practiced by Meta platforms, without providing clear information about the performance of campaigns for advertising agencies.
Raluca Ioana Draghici
Economy
www.shutterstock.com
Always see our news on Google
OpenAI has begun negotiations with advertisers to launch ads in ChatGPT, asking for a price of approximately $60 for 1,000 impressions (CPM). This rate is about three times higher than the average cost of ads on Meta platforms, such as Facebook and Instagram. However, OpenAI will not provide advertisers with the same level of detail regarding campaign performance, such as user actions after viewing the ads. Advertisers will only receive high-level data, such as the total number of impressions and clicks. Although OpenAI may provide more information in the future, the company has promised users that it will not sell their data to advertisers and will keep private conversations confidential. The first ads will be available in the coming weeks for users of free plans and the lower-tier subscription (Go).
Sources
Latest News
22:28
A 15-year-old teenager from Vermont, USA, has announced his intention to run for governor of the state
22:25
Pope Leo calls for the development of artificial intelligence systems that support peace and reduce social divisions
22:20
The US, Denmark and Greenland sign an agreement at the UN on security in the Arctic and North Atlantic
22:01
Mirabela Grădinaru, present at the meeting initiated by Melania Trump dedicated to children's safety in the digital age
21:58
The U.S. Federal Aviation Authority temporarily halted flights at major U.S. airports following a communications failure
See more news
NEWS ON THE SAME TOPICS
.webp)
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
