A record number of 186.9 million Americans will shop on Black Friday, but many will limit their spending due to high prices and smaller discounts.

On Black Friday, it is estimated that 186.9 million Americans will go shopping, a historic record, but many of them will reduce their budgets due to high prices and fewer discounts. Even though sales in November-December are projected to exceed 1 trillion dollars, the growth is expected to be slower than last year. Consumers are becoming more cautious with their spending; for example, a woman in New York has reduced her gift budget from 500 to 300 dollars. Additionally, many shoppers are waiting for discounts during the Thanksgiving weekend, and retailers like Walmart and Amazon have started promotions earlier. However, experts are noticing a decrease in promotions, and prices for basic goods have risen significantly.