星巴克在韩国卷入了一场持续的丑闻,因为当地主要股东的主席被迫发表第二次公开道歉。这是在本月初推出的名为“坦克日”的促销活动之后,该活动被许多韩国人视为对1980年血腥镇压的提及,当时数百名支持民主的抗议者被该国的军事独裁政权杀害。尽管该活动很快被取消,但公众的愤怒并没有减弱,丑闻继续影响品牌在韩国的形象。
来源
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
Starbucks struggles to quell outrage over 'Tank Day' ad campaign that evoked massacre in South Korea
South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre
Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy
最新新闻
15:32
București ocupă locul doi în clasamentul orașelor europene care pot fi vizitate cu mai puțin de 100 de euro pe zi în septembrie, devansat doar de Tirana
15:31
希腊因高风险的植被火灾而被置于红色警报状态
15:26
一家来自康斯坦察的人道主义协会因使用捐款资金用于度假和个人物品而受到调查
15:24
冰岛正在为一场关于恢复加入欧盟谈判的紧急公投做准备
15:24
法官莉莉安娜·阿列克斯被从高等法院的法庭上撤回,因为她为自己在ROMATSA案件中的判决辩护。
查看更多新闻