"Rage bait" was chosen as the Word of the Year 2025 by Oxford, reflecting current concerns.

"Rage bait" was declared the Word of the Year 2025 by Oxford, chosen from three candidates: "rage bait", "aura farming" and "biohack". Lexicographer Susie Dent explained the meaning of the term during the BBC Breakfast show on December 1. Oxford University Press mentioned that "rage bait" was first used online in 2002 on Usenet, describing a specific reaction of drivers who are agitated by other drivers asking them to make way. This term introduces the concept of deliberately provoking anger by a person for the purpose of entertainment, often anger based on statements and unfounded accusations.